Jenna Prins

About Jenna Prins

With over 15 years of dedicated experience in strategic marketing and communications, I…

Experience

1. Senior Marketing Communications Consultant

   HealthPartners

   Dec 2016 — Present · Bloomington, MN, US

   Developed and executed strategic omnichannel marking plans for major national clients including 3M, Children’s Hospital, Ramsey County, YouPower and more to increase engagement in employee health and well-being programs- Led 3M Healthy Living marketing efforts through campaign execution and the development of more than 300 deliverables per year, including direct mail, email, digital ads, newsletter articles and more, resulting in an increase in year over year engagement- Led the strategy, planning and development of functional well-being toolkits to support internal and external client needs- Planned and executed a comprehensive strategic marketing campaign targeting federal employees, utilizing a blend of paid media, events, sponsorships, and more to attract new plan members- Played a pivotal role as the editor of the Broker and Benefits Newsletters, crafting compelling content to position HealthPartners as an industry leader and strengthen relationships with brokers and clients- Provided support in business development and sales efforts by leveraging marketing insights to create persuasive marketing materials for sales partners- Mentored and managed summer interns, providing project execution guidance and support with their professional development

Education

• Minnesota State University, Mankato

  B.S., Mass Communications

  2007 — 2009