Jenna Sanders

About Jenna Sanders

As a sales and business development exec, I led 200+ employees and generated $90 Million in revenue selling premium products to small, medium and large companies. Over my career, I have developed and scaled new business units and global markets growing revenue ranging from $10M to $90M in start-ups, private equity owned, and Fortune 500 companies. I SPECIALIZE IN: OMNI-CHANNEL GTM STRATEGY: defined and implemented B2B, D2C and retail sales & marketing strategies focused on growth BUILDING SALES TEAMS & CAPABILITIES: evaluated and onboarded new sales tools such as ZoomInfo, SalesForce, Outreach, Hubspot and 3rd party call centers to support bulding sales teams from the ground up DEVELOPING NEW MARKETS: expanded global businesses in the US; VistaJet, Husqvarna robotics LEADERSHIP: led teams of 6-23 people growing revenue in start-ups, PE & fortune 500 companies STRATEGIC PARTNERSHIPS & BRAND BUILDING: established and negotiated sponsorships with NASCAR, PGA, and PBR to target consumer groups and develop B2B relationships. Developed and executed brand activations to maximize investmentsCAREER HIGHLIGHTS INCLUDE: Developed and implemented 3 go to market stratgies; built sales teams and capabilities Led teams of 200 people, mangaged up to 8 direct reports, built and managed business units of up to 23 people Enhanced profitability ranging from $10M-$200M in 2-5yr sales plans Generated $90 M in Revenue selling to business owners Launched global businesses and product lines in the US with mass, regional and speciality retailers Responsible for $25M P & LEDUCATION MBA, Duke Fuqua School of Business Bachelor of Science (BS), United States Military AcademyMORE ABOUT ME: Corporate Career Nearly 10 years people management, strategy, business development and sales experience. Demonstrated ability to create and implement new business strategies and transform mature businesses with performance challenges. Passoinately competitive winner who trhives on builiding and maintaining relationships with new and existing customersU.S. Army Officer Selected to lead two companies in 1st Brigade, 1st Infantry Division 1st woman selected to serve as 1st Brigade Headquarters Company Commander and in historic 1-5 Field Artillery Battalion Decorated U.S. Army Officer; 2 deployments to IraqPersonal D1 soccer player Love to workout and play sports

Experience

1. Director Business Development 50 Million in Revenue Wholesale Partnerships

   RTIC Outdoors

   Mar 2022 — Present

   As a business development executive, I land and expand strategic accounts to grow revenue.• Developed professional B2B sales organization• Established specialty wholesale business channel• Managed strategic partnership contracts and activationsOver my career, I\'ve been a U.S. Army Officer and have grown businesses from global fortune 500companies to startups.

Education

• United States Military Academy at West Point

  Bachelor's of Science

  2003 — 2008

• Duke University - The Fuqua School of Business

  Master of Business Administration - MBA, Business Administration and Management, General

  2018 — 2019

Skills

• Command
• Operational Planning
• Security Clearance
• Military Logistics
• Information Assurance
• C4isr
• Comsec
• Veterans
• Leadership
• Military
• Army
• Combat
• Organizational Leadership
• Management
• Military Experience
• National Security
• Training
• Program Management
• Team Leadership
• Operations Management
• Leadership Development
• Military Training
• Sales
• Consulting
• Business Aviation