Jenna Maffei
Passionate Brand, Marketing, and Communications Leader
- Role
- Brand Manager - Homeplace at Sazerac Company
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Jenna Maffei
As a dynamic, innovative marketing professional I pride myself on overseeing multi-channel marketing, developing product strategies, managing brand guidelines, and creating engaging marketing plans to achieve high client retention rates. I’m adept at identifying new marketing tactics to drive sales and have demonstrated success in building and nurturing strong professional relationships with clients, key stakeholders, and cross-functional teams. In addition, I’m skilled at designing state-of-the-art go-to-market plans to boost company profitability. I invite you to view a few of my most recent achievements-Successfully developed and implemented product pricing strategies for online, walk-up, and membership channels-Received Bronze Anvil Award for opening PR initiatives for new visitor attraction-Fostered positive collaboration with Regional Head of Marketing to drive the 2018 marketing strategy-Created and launched a successful go-to-market strategy for $10M facility-Expertly developed and launched loyalty membership programs to achieve repeat visitation and secondary spends.Thank you for reviewing my profile and I look forward to connecting with you!
Experience
Brand Manager - Homeplace
Apr 2023 — Present
Education
University of Dayton
Bachelor's Degree, International Studies with concentration in Marketing
Skills
- English
- Competitive Assessment
- Event Planning
- Tourism Marketing
- Microsoft Office
- Annual Planning
- Windows
- Marketing
- Marketing Communications Planning
- Web Content Creation
- Campaign Management
- Branding & Identity
- Consumer Marketing
- Teamwork
- Editing
- Project Management
- Online Marketing
- Marketing Communications
- Brand Management
- Marketing Strategy
- Social Media
- Research
- Social Media Outreach
- Multi-Cultural Team Leadership
- Community Development
- Online Advertising
- Trade Marketing
- Long Term Business Relationships
- Project Coordination
- Branded Entertainment
- Management
- Relationship Management
- Direct Marketing
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Strategic Planning
- Public Speaking
- Budget Management
- Public Relations
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