Jenna Knoblauch

About Jenna Knoblauch

As the VP of Corporate Marketing at IRONSCALES, I lead a data-driven and strategic marketing plan that targets our ideal customer profiles (ICP) across market segments, increasing brand awareness, category leadership, and revenue. With over 15 years of experience in marketing strategy and execution in B2B SaaS organizations, I have a proven track record of delivering results and aligning my team\'s success to pipeline, ARR generation, and customer retention.I am passionate about building and leading high-performing marketing teams, managing budgets and metrics, and collaborating with senior department leaders to align marketing goals with business objectives. I also have a CMO School Certificate from Pavilion, where I learned from some of the top CMOs in the U.S. about the best practices and approaches for scaling, attribution, brand building, and more. Additionally, I have expertise in PR/media outreach, product marketing, content and campaign marketing, persona development, performance marketing, digital and social marketing, and vendor management.

Experience

1. VP of Corporate & Field Marketing

   IRONSCALES

   Nov 2021 — Present

   Develop and implement a strategic and data-driven marketing plan which targets our ideal customer profiles (ICP) to increase brand awareness, category leadership, and drives revenue across market segments. • Recruit, onboard, and lead the marketing team through the execution of the marketing plan tying back to metrics to show results. • Drive collaboration across senior department leaders to identify corporate goals, new product launches, and metrics to ensure the marketing plan covers all strategic areas of the business.• Manage corporate reputation efforts across all key stakeholder groups, including press/media, thought leaders and influencers. • Create Public Relation strategy to accelerate our market position and drive compelling thought leadership in the technology industry.• Author media bylines for placement in industry publications, driving a unique industry POV• Set corporate awards strategy to best position the company, its people, and its innovation.• Drive customer loyalty and advocacy through an integration customer marketing program.• Measure program impact (KPIs and ROI) and strive for continuous improvement, adjusting strategy and tactics as needed.

Education

• Concordia College

  B.A., Communications-Advertising/Public Relations

  2003 — 2006