Jenna Boutwell

About Jenna Boutwell

Strategic and data-driven B2B/B2B2C SaaS Demand Generation Leader with a proven record of building high-impact marketing engines that drive exponential growth from MQLs to Opportunities, maximize marketing ROI, and strengthen brand awareness and favorability. Proven experience leading high-performing demand generation team that exceeds goals.Growth Leadership: Track record of architecting scalable demand gen infrastructure that fuels ARR growth and aligns GTM teams to shared revenue goals.Pipeline Acceleration: Proven success delivering marketing-sourced pipeline well above targets through effective funnel optimization, MQL-to-SQL conversion, and revenue attribution strategy.Master of Data-Driven + Creative Storytelling: Combines analytics and creativity to optimize ICP definition, audience segmentation, messaging, and campaign mix. I launch captivating campaigns using impactful messaging and creative. Cross-Functional Alignment: Skilled at partnering across Sales, Product, and RevOps to get buy-in on persona definition and product messaging, streamline lead management, enforce attribution discipline, enable full-funnel visibility, and improve CRM processes.Omnichannel Expertise: Deep command of demand gen levers — ABM, email marketing, content, events, webinars, paid search, social, programmatic, display, TV, CTV, audio, podcasts, OLV, OOH, sports sponsorships and influencer channels.Tech Stack & Tools: HubSpot, Salesforce, ZoomInfo, SalesIntel, Demandbase, Google Ads, LinkedIn, Google Analytics, Asana, Monday, PathFactory, Semrush, Notion, Canva, Jasper, ChatGPT, Claude, and more.

Experience

1. Head of Demand Generation

   Tunnl

   Nov 2024 — Present · Arlington, VA, US

   Built and operationalized Tunnl’s integrated demand generation function from the ground up — blending strategy, execution, and analytics to drive pipeline growth, accelerate ARR, and elevate market positioning.Developed the demand generation practice driving Tunnl’s ARR growth from $5M to $10M by year-end, supporting readiness for Series A funding.Exceeded pipeline goals with >$3.4M in marketing-attributed Sales Opportunities in 2025 — nearly 3× the 2025 target, contributing ~24% of new total SaaS pipeline in a high-ACV, sales-led environment.Engineered a scalable demand generation engine including MQL scoring, lifecycle stage definition and lead progression, MQL routing and notification automation, attribution modeling, and performance dashboards.Partnered with Sales and Product to refine ICPs, evolve messaging, and create unified GTM plays across channels.Launched the revitalized Tunnl Platform GTM campaign, overseeing messaging, content strategy, enablement kits, and full-funnel activation.Spearheaded C-suite and founder alignment on brand identity to strengthen Tunnl’s market presence. Develop sales enablement content (case studies, competitive insights, one pagers and MQL sequences) that accelerate deal velocity and improve conversion rates.

Education

• Tulane University

  Bachelor of Science, Psychology with Concentration in Neuroscience

  2005 — 2009

• Georgetown University

  Digital Marketing

  2016

Skills

• Event Planning
• Press Releases
• Brochures
• Community Outreach
• Non-Profits
• Marketing Materials
• Sponsorship
• Editing
• Public Relations
• Research
• Microsoft Office
• Creative Development
• Newsletters
• Conferences
• Writing
• Social Media
• Committees
• Promotions
• Blogging
• Marketing Strategy
• Case Studies
• Copywriting
• SEO Copywriting
• Content Marketing
• Web Content Management
• Html
• Marketing Research
• Designing Marketing Collateral
• Media Outreach
• Webinars
• Web Analytics
• Creative Direction
• Marketing
• SEO
• Advertising
• Digital Marketing
• Email Marketing
• Nonprofits
• Ppc
• Sem