Jenna Hum
Social Content and Community Manager @Air Canada
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WORK HISTORY
Social Content and Community Manager @Air Canada
Air Canada / Aeroplan / Air Canada Rouge across Instagram, Facebook, X (Twitter), LinkedIn, and TikTokFrom planning, production and publishing, I create social-first content that sparks excitement, captures cultural moments, and keeps our community at the heart of the brand. I collaborate closely with internal stakeholders, external partners, and cross-functional teams across international markets to ensure consistent storytelling and meaningful engagement.I’m constantly testing, learning, and using data-driven insights to optimize content performance and show impact. I have also led social execution for major brand campaigns, such as live coverage for the Paris 2024 Olympics and Paralympics, athlete appearances at World Expo 2025 in Osaka, and leveraging affiliate and influencer marketing to deliver innovative and disruptive content that brings our brand to life on social.
EDUCATION
University of Toronto
Honours Bachelor of Arts (BA)
SKILLS
ABOUT JENNA HUM
A creative individual with a proven history of working in the media industry through social media and marketing management. With a passion and extensive experience in all areas of social media, photography, storytelling, and digital marketing - you can find me juggling multiple hats at once and producing content I’m always passionate about. You can see additional glimpses of my work and life at @jennanhum on Instagram or at
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