Jenna Gengler

About Jenna Gengler

Seasoned digital experience professional who specializes in design systems, responsive design, and delivering comprehensive and engaging solutions for complex CMS and e-commerce websites- Technologist: with a background in front-end development, I am proficient in HTML and CSS/SASS/LESS. I\'ve served as the technical lead on engagements and as a SME liaison between design and development teams. I am adept at breaking down hi-fidelity designs into a system of reusable components and templates, producing specifications and documentation for development teams and content authors. I demonstrate a keen understanding of multiple proprietary and open source CMS platforms (AEM, Optimizely, Drupal, WordPress, Webflow), and have a knack for understanding complex data structures.(PIM + DAM integrations etc.)- Creative team management and design operations: mentorship, resourcing and allocations, staffing, training & professional development- Delivery team leadership: agile process and methodology, design process and practice area SME- Client engagement: skilled at client communications, engaging presentations, conflict negotiation, active listening and problem solving. I use my experience and understanding of UX/UI best practices to advocate for users while meeting business needs and project objectives- Business development: Review and respond to RFPs, contribute to proposals, SOW and LOE development. Produce and present conceptual designs to prospective clients.At Reingold, Inc, I lead the visual experience design (VX) team, overseeing the design and development of websites for clients across various sectors, including the federal government, manufacturing, professional services, association and nonprofit.As a senior director, I am not only responsible for the quality and consistency of design deliverables, but also for the growth and development of the design staff. I am a firm believer in mentorship and guided professional development, and I enjoy sharing my knowledge and skills with others. I also value cross-disciplinary collaboration and communication, and I strive to foster a culture of inclusivity, innovation and excellence within the agency. My goal is to create digital experiences that are user-centric, business-aligned, and content-driven, and that ultimately make a positive impact on the world.

Experience

1. Senior Director, Digital Experience Design

   Reingold, Inc.

   Jan 2022 — Present · Chapel Hill, NC, US

Education

• Santa Reparata International School of Art

  Art History, Criticism and Conservation

  2006 — 2006

• University of Nebraska-Lincoln

  BA, Graphic Design, Art History

  2003 — 2007

Skills

• Creative Strategy
• Dreamweaver
• Css
• Email Marketing
• Jquery
• Html
• Banner Ads
• Creative Direction
• Flash
• Adobe Creative Suite
• Interaction Design
• Information Architecture
• Digital Strategy
• User Experience
• Interactive Marketing
• Graphic Design
• Branding & Identity
• Art Direction