Jenna Boscardin
Digital Marketing Manager @Smartequine
Signup · Get unlimited contacts
WORK HISTORY
Digital Marketing Manager @Smartequine
I lead SmartEquine’s social and community strategy, shaping how our brand connects with horse owners across digital platforms. My role balances strategy, creativity, and execution to grow our audience, strengthen brand trust, and support business goals.Key Responsibilities- Drive the strategy, planning, and execution of paid and organic social media across Facebook, Instagram, LinkedIn, TikTok, Twitter, and podcast channels- Build and nurture our online community by developing engaging, platform-specific content that drives conversation, connection, and trust- Manage the content calendar and publishing schedule, ensuring alignment with brand campaigns, product launches, and seasonal priorities- Partner with cross-functional teams to develop campaigns that integrate social, blog, video, and paid media for maximum impact- Create and manage high-quality content across web, blog, social, and print, including contests, giveaways, and brand storytelling initiatives- Monitor performance and provide insights through analysis and reporting, using data to inform ongoing strategy- Champion SmartEquine’s brand voice by educating internal teams and supporting consistent messaging across customer communications- Explore and adopt emerging platforms and trends to keep SmartEquine at the forefront of digital community-building.
EDUCATION
North Kingstown High School
Bachelor of Arts (B.A.), English Language and Literature/Letters
South Dakota State University
Bachelor of Arts (B.A.), English Language and Literature, General
SKILLS
ABOUT JENNA BOSCARDIN
You can technically spell \'Marketing\' without \'Community\', but as a marketer, I don\'t let silly things like the alphabet limit me. As a marketer within the niche, passionate industry of equine health and wellness, I myself am incredibly invested in fostering an equally passionate community around a brand, particularly in social media and content. Whether it\'s blogs that people resonate with, organic content riders want to share, paid ads that get horse owners excited, or video content that makes us feel the person our horses (and dogs and cats) think we are, I love content and how finding the right piece for the right platform feels like the most satisfying kind of puzzle.(And, run-on sentences aside, I\'m great at what I do.)I enjoy the challenge of working within the ever-changing algorithms as a one-woman social team. Organic and paid content, blog writing, influencer marketing, product success stories, sponsored athlete features, giveaways, creative, video editing, analytics, reporting, and more- I\'ve done it, I do it, and I\'m still looking for more-When I\'m not scrolling social media, cheering on our community in the comments from our brand accounts, or harassing my Creative team with new ideas, I can be found teaching my cats tricks, volunteering with my local equine rescue, reading another book off off a TBR that never actually gets smaller, or playfully arguing with my D&D group over whose fault it is that we stumbled into yet another encounter when I was out of spells.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.