Jenna Skulstad
Associate Media Director - Analytics at VML
- Role
- Associate Media Director - Analytics at VML
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Jenna Skulstad
Hi, I’m Jenna Skulstad! Originally from Chicago, I made the leap to Austin, TX, in the middle of a pandemic—a move that shaped my adaptability and drive for growth.Throughout my career, I’ve been fortunate to learn from incredible mentors who reinforced a core belief: learning is a lifelong journey. Whether stepping into a new role or refining my expertise, I thrive on continuous improvement, problem-solving, and collaboration.As an Associate Media Director - Analytics at VML, I bridge data and strategy to drive meaningful insights in the retail, healthcare and banking space. My role challenges me to distill complex information into clear, actionable recommendations that support client success.I’m passionate about tackling new challenges, refining my technical expertise, and contributing to a team that values curiosity and innovation. Let’s connect!
Experience
Associate Media Director - Analytics
Nov 2024 — Present · Austin, TX, US
Provide leadership and mentorship to analysts, fostering their growth and development- Influence client strategy by delivering insights from deep-dive and ad hoc analyses- Support the implementation and evolution of clients’ data strategies- Develop measurement frameworks to define KPIs and diagnostics for marketing programs- Collaborate with strategy and media teams to align on KPIs, implement and optimize tagging strategies, and deliver actionable insights through reports- Manage marketing optimization initiatives, such as A/B testing programs- Analyze and report on natural language data from social media to inform client and internal strategies- Review project outputs, providing constructive feedback to elevate quality- Identify and advocate for opportunities to responsibly expand account scopes.Current Client: Virgin VoyagesPast Clients: Humana, Johnson Outdoors, Bank of Hawaii, Fresenius Medical Care & Asurion
Education
Texas Christian University
Intergrated Emphasis- Advertising and Public Relations, Strategic Communication / Sociology Minor
2016 — 2020
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.