Jenna Schwab
Associate Media Planner @Llyc U.S
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WORK HISTORY
Associate Media Planner @Llyc U.S
Evaluate, develop and execute paid media plans across various media channels: social, digital (search, programmatic, direct, custom content), print, radio, OOH, aligning with client objectives and budgets.Communicate with sales vendors and client partners to gather buy details, negotiate rates, book placements, request performance metrics, and maintain relationships. Schedule all partner/potential partner calls. Prepare/populate trafficking “tracker” documents for Account, Custom Content, and AdOps teamsOversee and analyze the performance of media campaigns via monthly digital metrics reports, executive summaries, campaign recaps; provide insights and recommendations to optimize performance in all monthly Paid Search, Paid Social, Programmatic, Endemic, and Custom content metric reports Evaluate company RFPs and IOs for the upcoming fiscal year Assist in various financial tasks: breaking out monthly invoices, actualizing and breaking out funds to manage the budget via MediaTool, issue ATBs
EDUCATION
Wayne State University - Mike Ilitch School of Business
Bachelor of Science in Business Administration - BSBA, Honors Marketing with a Concentration in Digital Marketing & Analytics, Minor in Law
Wayne State University - Mike Ilitch School of Business
Master of Business Administration - MBA
Macomb Community College, Early College of Macomb
Associate's degree, General Studies
ABOUT JENNA SCHWAB
MBA Candidate at Wayne State University- Mike Ilitch School of Business • Honors Marketing Graduate\'24 • Associate Media Planner at Lambert by LLYC • MISB 25 Under 25
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