Jenna Movahed

Paid Search and Display Advertising Analyst @Search Influence

New Orleans, LA, US

Manage and improve a portfolio of client accounts independently by analyzing data and optimizing campaigns for better performance. Areas of expertise include non-profit conservation initiatives, including parks, zoos and aquariums, healthcare facilities, and higher education- Collaborate with the Account Management team to fully understand client goals for each campaign, and support the Account Management team by attending client calls and meetings- Develop and achieve SMART goals for the client each quarter- Conduct demographic, keyword, and other research related to campaign setup- Set up ad campaigns and manage the buying of placements on the following platforms: Google Ads Manager, Meta Ads Manager, TikTok Ads, and LinkedIn Ads- Monitor and manage online advertising budgets and develop budget recommendations- Report on campaign performance and process to the Digital Advertising Manager and the Account Management team- Complete Quality Assurance (QA) reviews of other Online Ads team members work on the advertising platforms- Create and integrate comprehensive data reports on Looker Data Studio- Basic level of understanding of conversion tracking within each advertising platform and internal tracking platforms- Utilize Google Analytics 4 and Looker Studio to report on campaign performance and segment traffic for campaign optimization and provide and implement actionable insights to improve performance- Design and execute data-driven A/B testing strategies for campaigns- Mentor and manage digital advertising coordinators- Review and vet vendors. Manage vendor communications related to digital advertising- Own task process and corresponding training- Act as a designated trainer and peer leader/expert- Drive continued innovation and best practice implementation, regularly sharing knowledge with teamRespond to special projects as requested by the Digital Advertising Manager, Director of Operations, Senior Management or Clients

Centre College

B.A., Behavioral Sciences