Jenna Massey
Marketing Executive | Product Management
- Role
- Head of Marketing at Vvpusa
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Jenna Massey
A strategic thinker and seasoned marketer with a strong background in higher education and SaaS product management. My expertise lies in growing brand awareness organically and executing Go-to-Market (GTM) strategies by leveraging customer insights and authentic storytelling.A believer in viewing everything through the lens of our customers.
Experience
Head of Marketing
May 2024 — Present
Lead the development and execution of integrated marketing strategies focused on customer journey optimization, audience segmentation, and personalized content delivery across digital channels. Oversee go-to-market strategy, content planning, and social media management, ensuring alignment with business goals through data-driven insights and cross-functional collaboration. Conduct ongoing market and competitive research to inform MarTech decisions, drive engagement, and support scalable growth.
Education
Northeastern University
Master of Science - MS, Marketing/Marketing Management, General
Northwestern University
Master of Science (MS), Integrated Marketing Communications
Peking University
Bachlor of Arts (B/A), Advertising / Marketing
Northwestern University
Master of Science - MS, Marketing
Skills
- Analytics
- Marketing Communications
- Data Analysis
- Product Launch
- Segmentation
- Marketing
- Customer Insight
- Marketing Management
- Direct Marketing
- Crm
- Project Management
- Strategy
- Strategic Communications
- Digital Marketing
- Product Marketing
- Digital Strategy
- Brand Management
- Marketing Strategy
- Integrated Marketing
- Leadership
- Management
- Marketing Research
- Product Development
- Market Research
- Analysis
- Advertising
- Competitive Analysis
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