Jenna Lyons

About Jenna Lyons

I am a junior at the University of Iowa pursuing a BBA in Management and Marketing with a Certificate in Public Health, graduating in May 2027. My education provides a strong foundation in business strategy, consumer behavior, organizational leadership, and market analysis, preparing me to pursue a career in marketing and management.Through academic coursework and professional experience in marketing, operations, finance, and public relations, I have gained expertise in campaign development, brand positioning, project coordination, and organizational planning. I am passionate about using marketing not only as a tool for driving growth but also as a means of building trust, strengthening relationships, and creating value for diverse stakeholders.My background in management allows me to approach challenges with a focus on leadership, collaboration, and efficiency, ensuring that teams and projects align with organizational goals. At the same time, I leverage my Public Health Certificate to stay informed about the ethical and societal implications of marketing and management decisions. This perspective helps me consider how business strategies affect communities, consumers, and society as a whole, ensuring my work balances innovation with responsibility.I thrive in dynamic, fast-paced environments where adaptability, creativity, and analytical thinking are key to delivering meaningful results. My goal is to make a significant impact in the fields of marketing and management while bringing a socially responsible lens to every project I lead.

Experience

1. Society for Human Resources Management

   SHRM

   Sep 2025 — Present · Iowa City, IA, US

   Through this membership, I actively expand my knowledge of HR practices, including talent acquisition, compensation, organizational development, and employee relations. SHRM provides access to research, training, and policy updates that help me stay informed on evolving workplace trends and compliance requirements. As a member, I also engage in valuable networking opportunities such as connecting with HR professionals, leaders, and peers to share best practices, exchange ideas, and strengthen my professional community allowing me to continuously grow my skills and build a strong foundation for a career in human resources.

Education

• The University of Iowa Tippie College of Business

  Bachelor of Business Administration - BBA, Management - Human Resources Track and Marketing, Certificate in Public Health