Jenna Lee Scanlan

Marketing @Pampered Chef

Addison, IL, US

Develop seasonal go to market plans including market research, positioning, messaging, and content strategy• Create and manage detailed project plans partnering cross-functionally with teams to execute on time and within budget• Establish success measures for programs, and analyze program results – optimizing campaigns based on performance • Increased focus on field acquisition strategy as part of a team dedicated to this initiative • Worked with consultants to identify compelling stories to market in channels such as.com, social, digital advertising, print and internal communication vehicles • Developed new intake process for consultant communications working with various departments to streamline and improve process