Jenna Klein Jonsson
Principal and Managing Director at Blaze
- Role
- Principal, Managing Director at Blaze Partners
- Location
- Freeport, ME, US
- LinkedIn followers
- 500 followers
About Jenna Klein Jonsson
I am a brand strategist with extensive experience in marketing, creative development and integrated campaigns. A true brand advocate, I love bringing brand stories to life in fresh and innovative ways. I have a particular affinity for American brands and domestic manufacturing. From the localvore movement to the resurgence in Bean Boots, consumers care where their products come from. Product and brand stories have never mattered more than they do today. Authenticity matters. And differentiation is critical.I am a 19-year veteran of the outdoor industry and have worked with a variety of outdoor/lifestyle brands. And as an avid outdoorsperson, road biker and skier, I understand the outdoor customer. I am an experienced leader, brand strategist, creative director, multi-channel campaign developer and writer. I’ve successfully led high-profile, complex projects and have won numerous industry awards for catalogs, digital experiences and integrated campaigns. I have a healthy right brain/left brain balance. I think holistically about marketing, using numbers, research and data to drive innovative, customer-focused solutions across all channels—digital, retail, direct, email and social media. Areas of expertise:Brand Strategy I Creative Direction I Domestic manufacturingOutdoor/lifestyle brands I Multichannel content planningIntegrated campaign development I Brand Voice I Digital strategySocial media strategy I Catalogs I Leadership
Experience
Principal, Managing Director
Sep 2015 — Present
Education
Colby College
BA, English and Sociology
1993 — 1997
Skills
- Creative Strategy
- Leadership
- Creative Direction
- Marketing Communications
- Direct Marketing
- Advertising
- Web Analytics
- Integrated Marketing
- Email Marketing
- Digital Strategy
- Online Marketing
- Content Development
- Cross-Functional Team Leadership
- Content Strategy
- Marketing Strategy
- Corporate Voice Strategy
- Direct Mail
- Project Management
- Copywriting
- Digital Marketing
- Brand Development
- Social Media
- Social Media Marketing
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.