Jenna Bush
Executive Business Strategist Data Intelligence @Rocket Companies
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WORK HISTORY
Executive Business Strategist Data Intelligence @Rocket Companies
Detroit, MI, US
Shifted the Data Intelligence division and 300+ team members to Rocket Central, expanding data and people responsibilities across Rocket’s commonly branded affiliates in support of the Rocket Platform vision- Increased visit-to-lead conversion and reduced cost to acquire via digital experience experimentation and optimization, conversational experiences, and personalization strategies- Scaled data science efforts, with ML (Machine Learning)-driven lead generation, responsible for billions in monthly production and a 90%+ serviced client retention rate, recognized in multiple public earnings calls- Operationalized ML across multiple domains including lead scoring, engagement, prioritization, margin management, and hedging – supporting over 8 million automated decisions daily- Guided the creation and implementation of an internal data marketplace to aid in discovery and reusability of core data assets- Shaped the strategic vision for the Data Intelligence org of 300+ data professionals and aligning business objectives with data strategies- Forged alliances with C-suite leaders to develop data and analytics roadmaps centered around tangible business outcomes.
EDUCATION
Oakland University
Bachelor's, Sociology
University of Michigan-Flint
Business Administration and Management, General
ABOUT JENNA BUSH
Driven by a passion for unraveling the intricacies of data and process dynamics, I am a seasoned Data Strategist and Process Excellence Professional with a unique talent for demystifying complex concepts into easily understandable insights. With a strong foundation in both data analysis and process optimization, I specialize in creating bridges between technical intricacies and practical understanding, empowering stakeholders to make informed decisions. I\'m the one you bring in to either create new solutions for challenges, or to figure out how to optimize what you already have. I\'ll identify opportunities, offer solutions, and execute on change quickly and thoroughly in order to move your business forward. My sweet spot is going from 0-1 as well as figuring out why you aren’t getting to 2. My focus is in digging deep into the client \"needs and wants\" to help create solutions - people, process, or tech related - and always seeking opportunities to optimize both the client experience, as well as return for the business. I use qualitative and quantitative data to gain insights, find solutions and make recommendations, but at the same time I realize there is much more to it than just numbers/data. Outside of work, you will find me checking out all the amazing restaurants in Detroit, playing with my pup Jacks, and being a regular at Eastern Market to support my passion of creating beautiful and unique porch pots for folks to enjoy.
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