Jenna Brandt

Specialist, Store Experience & Visual Communications @GNC

Pittsburgh, PA, US

Develop weekly in-store guidebooks for US and Canada stores depicting front-of-store marketing, in-store fixture planograms and promotional signage- Streamlined the in-store communication process by redesigning the Visual Playbooks to weekly instead of monthly documents - worked with various team members to gather feedback and focus on opportunities for improvement, resulting in less addendums needed and more concise direction in one printable document- Partner with cross functional teams to ensure all communication is accurately collected and adheres to in-store standards- Craft easy-to-follow instructions for store teams to install new types of marketing elements- Maintain library of current in-store marketing assets and fixtures- Implemented a new process for checking in and discarding marketing graphics, preparing stores ahead of important promotions and resulting in less expedited shipping costs- Establish in-store visual standards to create cohesiveness throughout all GNC stores- Quickly adapt to last minute promotional changes and manage tight communication deadlines- Write communication for special projects, such as localization, testing and event activations