Jenna Beardsleysmith
Brand and Integrated Marketing Leader - Fortune 500 and late-stage startup client base. Former TMO, SBUX, JWT, Heinz. Building experience in sustainable development for a healthier planet.
- Role
- Principal at Linksmith Brand Consulting
- Location
- Bellevue, WA, US
- LinkedIn followers
- 500 followers
About Jenna Beardsleysmith
Astute consumer brand strategist with demonstrated leadership and accomplishments that…
Experience
Principal
Jul 2010 — Present
Purpose driven creative marketing to drive brand strength and business value.* Molbak\'s Garden + Home - Differentiated brand strategy based on sustainability thought leadership. Served as interim marketing director, refreshed brand creative and hired 2 exceptional full time leaders.* Varo Bank - Created and launched a contextually relevant financial literacy program for underserved high schoolers partnering with NBA star Russell Westbrook. Amplified partnership through TV and digital campaign.* Rover.com - Designed and implemented a novel program to donate pet care for people fleeing domestic violence. Expanded Rover into Europe. Built a business plan to evolve the Rover blog in to a multi-channel custom content business.* Alaska Airlines - Created the brand relationship with star NFL QB, Russell Wilson. Led creative campaign to uniquely highlight shared values between the celebrity and the brand. Signed celebrity chef Tom Douglas for exclusive product development and co marketing relationship. Expanded marketing relationship with Disney Co. with a multi-year, multi-million dollar contract. Significantly contributed to audience insights and brand strategy/ pillars for a major brand refresh effort.* T-Mobile - Drove new capabilities to reach SMB, incl positioning, messaging, branding, marketing plan and campaign development. Implemented Eloqua marketing automation system and content marketing campaigns. Led a team of 5.* Microsoft Bing - Developed a multicultural youth audience strategy. Launched Bing Social Search partnering with Facebook.* Additional Clients: AT & T Wireless, BBVA Bank, Fred Hutchinson Cancer Care Center Recognized for:• Keen business instincts combined with disciplined creative thinking • Effective internal and external resource management• Consumer research that reveals insight and clarity• Successful marketing and business plan development and execution• Award-winning integrated brand and campaign development
Education
University of Washington - Michael G. Foster School of Business
MBA
Cornell University
BA
Skills
- Competitive Analysis
- Web Marketing
- Creative Direction
- Marketing
- Creative Strategy
- Leadership
- Multi-Channel Marketing
- Digital Strategy
- Digital Media
- Consumer Insights
- Positioning
- Marketing Communications
- Online Marketing
- Celebrity Management
- Advertising
- Direct Marketing
- Customer Insight
- Interactive Marketing
- Sponsorship
- Market Research
- Integrated Marketing
- B2b Marketing
- Mobile Marketing
- Marketing Research
- Management
- Strategic Partnerships
- Digital Marketing
- Relationship Marketing
- Creative Development
- Brand Development
- Segmentation
- Product Marketing
- Corporate Branding
- Brand Architecture
- Strategic Planning
- Brand Management
- Marketing Strategy
- Strategy
- Marketing Management
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