Jenna Balberg

About Jenna Balberg

Driven and high-energy Senior Account Executive with over a decade of success leading key account sales, program management, and go-to-market strategy across North America and the UK. I bring deep expertise in B2B, retail, and wholesale channels, managing multimillion-dollar accounts like American Airlines, Costco, and S&S Activewear, while building and mentoring high-performing sales teams both remotely and in-office.I specialize in developing and executing customer-specific strategies that drive revenue, optimize margins, and enhance the end-to-end client experience. My strengths lie in cross-functional collaboration, stakeholder engagement, and data-driven decision-making, from forecasting and budgeting to sell-through analysis and assortment planning.Known for my ability to lead large-scale presentations, negotiate complex contracts, and foster long-term client relationships built on trust and value. I thrive in dynamic environments where I can combine strategic thinking with hands-on execution to deliver measurable results.

Experience

1. Sr Account Executive, Enterprise Sales

   Lands\' End Outfitters

   Jul 2024 — Present

Education

• Spokane Falls Community College

  Associate of Arts, Journalism, Communication, Psychology

  2004 — 2007

• Washington State University

  BA in Communication with emphasis on broadcasting from the Edward R. Murrow School of Communication, Communication: Writing/public speaking/media theory and marketing

  2007 — 2009

Skills

• Account Management
• Sales
• Program Management
• Management
• Salesforce.com
• Copywriting
• Microsoft Dynamics Ax
• Leadership
• Training
• Business Development
• Marketing
• Marketing Strategy
• Microsoft Word
• Social Media Marketing
• Editing
• Sales Management
• Sales Operations
• Performance Management
• Crm
• Customer Service