Jenna Johnson

About Jenna Johnson

Focused leader with an aptitude for building smart, strategic business relationships between a brand and its consumer helping craft the business narrative for any discipline, vertical or industry. 15+ years of global experience in developing innovative sponsorship marketing strategies and executing partnerships with success. SUMMARY• Experience in sports, eSports, entertainment & loyalty reward marketing (15+ Years | 50+ Brands | 20+ Categories)• Proven track record of business growth & development (Organic | New Business | Monetization Revenue Growth)• Extensive experience creating & executing marketing strategies (Creative, Digital, Social, Experiential, Loyalty Rewards)• Ability to establish & implement brand goals & objectives• Diverse industry understanding across category functions • Institutional knowledge of how to leverage sponsorships• Effective & empowering team leadershipHIGHLIGHTS• Proficient in the identification & implementation of sponsorship strategies to capture new business development, growth & diversification• Manages brand campaigns from ideation & creative development through execution & evaluation• Leads brand portfolio expansion• Builds, manages & coaches teams, through empowerment & collaboration• Designs & manages collaborative work streams for internal & external partners | integrated project teamsWHAT I DO• Consulting • Business Development • Client Service • Account Management • Contract Negotiations • Digital & Social • Experiential B2B | B2C | B2B2C • Integrated Plans • Monetization • New Business • Organic Revenue Growth • P&L Operations • Research, Trends & Insights • Strategy • Product Marketing• Sponsorships & Portfolio Development • Talent & IP Management • Team Leadership & ManagementDRIVERS• WE ARE IN IT TOGETHER – Trusted client | brand | partner relationships drive organic business growth & innovation. Being invested & loyal with your partners, allows us to take risks, evolve ideas together & we are motivated to strategize the best possible outputs• INTEGRATION & INNOVATION DRIVE SUCCESS – Integration & innovation is critical to marketing success. In a culture full of noise, every strategy requires diversity, unique talent, authentic connection & a level of disruption• COLLABORATIVE LEADERSHIP & TEAM CULTURES – Leadership & collaboration cultivate investment & passion. The best leaders provide team members opportunities to learn & evolve by recognizing teachable moments & inspiring consistent forward progress

Experience

1. Director of Partnership Sales

   Chicago Fire FC

   Jul 2025 — Present · Chicago, IL, US

   As the Director of Partnership Sales at Chicago Fire FC, I lead the charge in driving innovative brand partnerships, overseeing sales and marketing efforts, and shaping our long-term commercial strategy alongside our SVP. With the Club entering an exciting new era, anchored by our 2028 new stadium launch, I’m focused on building meaningful collaborations that elevate the fan experience, ignite community pride, and move culture forward.#FireUp

Education

• University of Massachusetts Amherst

  Bachelor of Science (BS), Sports Management

  2005 — 2009

Skills

• Hospitality
• Office Management
• Presentation Skills
• Presentation Development
• Public Relations
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Data Entry
• Event Management
• Social Media
• Sports Marketing
• Marketing Strategy
• Business Development
• Digital Marketing
• Relationship Marketing
• Strategy
• Sponsorship
• Marketing
• Client Presentation
• Account Management
• Financial Reporting
• Outlook
• Administrative Assistants
• Social Networking
• Brand Development
• Event Planning
• Management
• Photoshop
• Presentation Design
• Customer Service
• Financial Planning
• Marketing Communications
• Time Management
• Hospitality Management
• Microsoft Word
• Office Administration
• Microsoft Office
• Integrated Marketing
• Asset Management