Jenna Arimenta
Social Media Manager @Bristol Myers Squibb
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WORK HISTORY
Social Media Manager @Bristol Myers Squibb
Princeton, NJ, US
Develop and maintain in-depth social media standards for all BMS brands, ensuring compliance for platforms. • Primary author for BMS’s YouTube, Reddit, Pinterest, and Nextdoor standards which required in depth research and conversations with legal and regulatory members to ensure compliance for all brands • Updated and maintained the LinkedIn, Facebook, Instagram, TikTok, and Snapchat standards to ensure up-to-date guidance on ad types, regulatory/legal requirements, profile builds, privacy, and targeting tactics • Collaborate with creative agencies to develop brand profiles and assets for Cobenfy, Sotyktu, Reblozyl, Camzyos, and Breyanzi, providing guidance on platform specific best practices and restrictions.• Facilitate global proposal meetings and lead the evaluation process for new social profiles, and projects ensuring global alignment and risk mitigation• Launch and manage a monthly social media newsletter to keep BMS employees informed about platform updates and team’s successes
EDUCATION
The College of New Jersey
Bachelor's degree, Design and Creative Technology
ABOUT JENNA ARIMENTA
I’m a social media and employer branding expert with experience building digital brand presence for global organizations, and supporting global brand consistency. I am currently a Social Media Manager at Bristol Myers Squibb, where I lead the development and governance of social media standards, partner with cross-functional teams and agencies, and drive strategic, compliant social engagement across global platforms for all of BMS’s brands. My background includes social media governance, employer value proposition storytelling, content strategy and development, and client partnership. I’m passionate about helping organizations communicate with clarity, credibility, and impact in highly regulated and talent-competitive industries.
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