Jenna Antonic
Experiential Lead, Briefing & Experience Centers (Global) @Linkedin
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WORK HISTORY
Experiential Lead, Briefing & Experience Centers (Global) @Linkedin
Global strategy for Owned Spaces, including Executive Briefing Centers and Experience Centers (primary focus: EMEA & NAMER)• Experience standards, governance, and playbooks to scale in-person engagement• Experience-based customer engagement models supporting executive relationships and priority accounts• Cross-functional partnership across Marketing, Workplace, AV/IT, LMP, Corporate Brand, and Security• EMEAL tentpole experiential activations extending owned-space strategy into regional moments• Global measurement frameworks for utilisation, sentiment, and business impact
EDUCATION
Red & Yellow Creative School of Business
Red & Yellow Business School, Cape Town, South Africa Marketing Post-Graduate | 2007
Https://Www.linkedin.com/Company/Pietermaritzburg-Girls'-High-School/
Pietermaritzburg High School, Kwa-Zulu Natal, South Africa High School Diploma (IEB Matric) | 2002
University of Cape Town
University of Cape Town, Cape Town, South Africa BA Media, English & Communications | 2006
SKILLS
ABOUT JENNA ANTONIC
I lead experience-led customer engagement across LinkedIn’s global network of Owned Spaces, shaping how we connect with customers, members, and executives through in-person experiences.In my current role, I serve as Experiential Lead for Briefing & Experience Centers, acting as the primary marketing point of contact for LinkedIn-owned experiential environments including Executive Briefing Centers in Dublin, New York, Mountain View, San Francisco, and the London Experience Centre.My focus is on defining and scaling new experience-based ways to engage customers — from executive briefings and curated moments to repeatable engagement formats that can be deployed globally. This includes setting strategy and governance for owned spaces, aligning cross-functional teams and ensuring every space delivers a consistent, elevated LinkedIn experience.I shape global standards for storytelling, brand expression, hospitality, and measurement — ensuring our physical environments support business outcomes while protecting and amplifying the LinkedIn brand.Prior to LinkedIn, I built and delivered experience-led programmes at global brands including Dyson and Samsung, developing a strong foundation in brand storytelling, design-led environments, and premium customer experiences.I’m passionate about the intersection of brand, experience, and business strategy, and how thoughtfully designed physical spaces can deepen relationships and bring digital platforms to life.
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