Jennifer Ramsey
Director of Agency Marketing Operations @First Connect Insurance Services
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WORK HISTORY
Director of Agency Marketing Operations @First Connect Insurance Services
Oversee and enhance all functions of HubSpot CRM, Marketing Hub, Sales Hub, and Service Hub, ensuring efficient data management, seamless automation, and cross-functional integration across the organization.Lead the full customer lifecycle strategy, optimizing acquisition, onboarding, engagement, and retention to drive long-term growth.Direct and manage company-wide email marketing initiatives, including campaign planning, automation, segmentation, A/B testing, and performance tracking, ensuring alignment and effectiveness across all departments.Maintain and enforce high standards of data integrity, segmentation, and governance, identifying and resolving inconsistencies while optimizing contact lifecycle strategies.Implement and refine automated lead scoring, nurturing workflows, and real-time sales insights, enhancing pipeline efficiency and revenue generation.Design and manage custom dashboards, reports, and performance analytics, delivering key insights to leadership for data-driven decision-making.
EDUCATION
University of Nevada-Reno
Executive Master's of Business Administration (MBA)
California State University-Chico
Bachelor’s Degree
ABOUT JENNIFER RAMSEY
Results-driven Director of Marketing Operations and HubSpot expert, leveraging…
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