Jen McDonald

Role
Head of Performance Marketing, Media & Personalization at Truist
Location
Charlotte, NC, US
LinkedIn followers
500 followers

About Jen McDonald

Specialties: Financial Wellness Digital Growth Performance Marketing…

Experience

  1. Head of Performance Marketing, Media & Personalization

    Truist

    May 2021 — Present

Education

  • Colorado State University

    BA, Sociology

    1988 — 1992

  • University of Memphis

    MBA, Marketing

    1994 — 1996

  • The Wharton School

    Executive Education SII Certification

    2016 — 2018

Skills

  • Strategy
  • Marketing Communications
  • E-Commerce
  • Customer Retention
  • Email Marketing
  • Sales
  • Advertising
  • Web Analytics
  • SEO
  • Online Marketing
  • Direct Marketing
  • Management
  • Online Advertising
  • Relationship Marketing
  • Lead Generation
  • Loyalty Marketing
  • Program Management
  • Marketing
  • Digital Marketing
  • Mobile Devices
  • Digital Strategy
  • Analytics
  • Segmentation
  • Digital Media
  • Sem
  • Marketing Strategy
  • Marketing Management
  • Strategic Partnerships
  • Integrated Marketing
  • Mobile Marketing

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Jen McDonald — Head of Performance Marketing, Media & Personalization at Truist in Charlotte, NC, US | Unifers