Jen McDonald
- Role
- Head of Performance Marketing, Media & Personalization at Truist
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Jen McDonald
Specialties: Financial Wellness Digital Growth Performance Marketing…
Experience
Head of Performance Marketing, Media & Personalization
May 2021 — Present
Education
Colorado State University
BA, Sociology
1988 — 1992
University of Memphis
MBA, Marketing
1994 — 1996
The Wharton School
Executive Education SII Certification
2016 — 2018
Skills
- Strategy
- Marketing Communications
- E-Commerce
- Customer Retention
- Email Marketing
- Sales
- Advertising
- Web Analytics
- SEO
- Online Marketing
- Direct Marketing
- Management
- Online Advertising
- Relationship Marketing
- Lead Generation
- Loyalty Marketing
- Program Management
- Marketing
- Digital Marketing
- Mobile Devices
- Digital Strategy
- Analytics
- Segmentation
- Digital Media
- Sem
- Marketing Strategy
- Marketing Management
- Strategic Partnerships
- Integrated Marketing
- Mobile Marketing
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