Jennifer Metz
Digital Content Manager, Product & Ux Team @American Medical Association
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WORK HISTORY
Digital Content Manager, Product & Ux Team @American Medical Association
Chicago, IL, US
Created 10+ taxonomies, including a topics taxonomy, for functionality on page site• Managed content migration in a four-month merger of two sites• Implemented and evolved content matrix export for QA, new project analysis, and project execution• Tested and tuned search via SOLR synonyms, best bets, & content requests for monthly reporting• Designed SERP facet based on content type taxonomy• Wrote JIRA tickets to translate design assets into accurate functional logic within CMS• Designed concepts, prototypes, and algorithm for home page trending index• Designed automated publishing based on series taxonomy• Designed metadata and facets for four search tools housing documents• Designed facets for pictorial directory tool used by members at annual meetings• Developed smoke tests to capture bugs after sprint implementations• Juggled multiple projects while guiding a team of rotating contractors to develop content • Created and evolved CMS wiki for post-sprint training of content ops team• Improved publishing efficiency for content editors via UX design on CMS side• Created content prototypes for use in content discussions and decision making• Liaised with IT, UX, content ops, business units, data analytics, and legal teams for content creation• Built and maintained pages in Drupal • Won two departmental awards for commitment to tight and shifting deadlines
EDUCATION
Ambassador University
Bachelor of Arts, Magna Cum Laude, English Major
Hogeschool Rotterdam
Bachelor of Arts, Cum Laude, Fine Arts (Autonome)
University of Amsterdam
Master of Arts, Cum Laude, Discourse and Argumentation Studies
ABOUT JENNIFER METZ
I architect solutions where web site content is seen as data (e.g, automation, trending algorithms, content matrix exports) and treated holistically (e.g, taxonomy, search tuning, faceted navigation). I\'m a systems thinker considering all the details. In one year, I increased conversion of site visitor to lead by 20%, headed a project that increased opt-in rate by 90%, and maintained a website exit survey satisfaction score of 7 out of 10 for attractiveness and ease of use. I streamlined content governance processes and created content strategies for the development of new content. I managed projects to create a home page trending index, a dual-language site, and applications with multiple databases and user interfaces.
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