Jen Marshall

About Jen Marshall

A dynamic spirits professional with 20+ years of industry experience in Advocacy, Brand…

Experience

1. National Trade Advocacy Manager

   Moët Hennessy

   Mar 2023 — Present · NY, US

   Development of Trade Advocacy event and relationship strategy to drive engagement and education of key Trade Gatekeepers (from Brief to Execution to ROI Measurement). Creation of bespoke Trade Advocacy programming (events, communication, engagement programs) for key Trade Gatekeepers, including CRM strategies, local engagement and national tentpole events.US representative for the MH Global Advocacy Strategy Team. Strategic Advisor on Trade Initiatives for internal teams.Partner with Ambassadors to align on KPIs, Portfolio & Brand Storytelling and Account Conquesting.Support and maintain 3rd Party Relationships (distributors, agencies, media companies, etc.).Manage Budget and KPIs against specific investments.

Education

• Wine & Spirit Education Trust

  WSET Level 1 Award in Spirits

• Edinburgh Whisky Academy

  Certificate in Scotch Whisky

• University of Illinois Chicago

  Bachelor of Arts (B.A.), Political Science and Government

  2001 — 2005

• Cemanahuac Spanish School

  Spanish Language Immersion - Study Abroad

  2005 — 2005

• University College Dublin

  Political Science and Government - Study Abroad

  2003 — 2004

• Wine & Spirit Education Trust

  WSET Level 2 Award in Spirits

Skills

• Management
• Hotels
• Live Events
• Hospitality Industry
• Hospitality Management
• Food & Beverage
• Bar Management
• Customer Service
• Public Relations
• Restaurant Management
• Food Service
• Social Networking
• Social Media Marketing
• Beer
• Brand Development
• Event Planning
• Menu Development
• Marketing
• Catering
• Budgets
• Food
• Alcoholic Beverages
• Wine Tasting
• Restaurants
• Sponsorship
• Culinary Skills
• Event Management
• Bartending
• Cocktails
• Fine Dining
• Hospitality
• Social Media
• Wine
• Recipes