Jen Kern

About Jen Kern

Strategic and creative digital specialist with 15 years of experience driving brand…

Experience

1. Social Media Marketing Specialist

   Comerica Bank

   Mar 2024 — Present · Auburn Hills, MI, US

   Leads content strategy and platform recommendations as part of a cross-functional team, including an agency and internal team.• Create and curate compelling content (visual, written, and video) that upholds brand standards while driving consistent follower growth and post engagement.• Develop and present analytics reports using native platform insights and third-party tools, providing actionable recommendations that improve campaign performance.• Ensure brand consistency and voice across all social channels by maintaining brand guidelines and working closely with copywriters, designers, and legal/compliance.• Collaborate cross-functionally with internal departments and external vendors or influencers to align messaging and campaign execution.• Launch and support employee advocacy initiatives, including internal social media best practice trainings, helping employees become brand ambassadors.• Monitor social trends and industry conversations to identify timely content opportunities and proactively adjust strategy.• Provide paid social media support, including ad copywriting, audience targeting recommendations, and performance tracking alongside digital media teams.• Deliver live event coverage through real-time posting, behind-the-scenes content, and post-event wrap-ups that extend event reach and engagement.• Collaborates with the internal community management team by providing social media policy guidance, best practices, and real-time support for elevated comments, enabling them to effectively respond to customer inquiries, monitor sentiment, and foster positive engagement—contributing to increased customer satisfaction scores.• Support crisis communications by executing rapid-response messaging and implementing social listening strategies during brand-sensitive events.

Education

• International Academy of Design and Technology (IADT)

  Associate of Science (AS), Graphic Design

• Michigan State University

  Bachelor of Fine Arts (BFA), Advertising, Public Relations