Jennifer Kelly

About Jennifer Kelly

I am an experienced, executive-level brand leader with a proven track record of creating, establishing and scaling global Fortune 500 brands. From corporate positioning to identity development to end-to-end marketing execution, I\'ve honed my expertise in a range of industries – agriculture, industrial equipment, consulting, technology, financial services, B-to-B technology, and consumer products. I\'m a problem-solver at my core. I leverage my deep understanding of technology, brand strategy, and research to craft experiences that drive business impact.Key areas of expertiseMergers & acquisitions: I\'ve successfully led multiple brand transitions and marketing integrations for enterprises acquiring large and small companies, focusing on value capture and leveraging brand equity.Organizational transformation: I bring a unique blend of analytical and creative skills to help unite teams to tackle strategic challenges and develop and operationalize their visions.Digital transformation: I have spearheaded large-scale products and services rollouts, leading the strategic definition, user experience design, and content creation for sales, marketing, and internal communications platforms.

Experience

1. Brand Strategy Advisor

   Cognizant

   Jan 2021 — Present

   Embedded with Global CMO team as Brand Strategy \"ninja\" across architecture, naming, governance, design and M&A - Worked with 20+ person team to re-launch the global brand with new positioning and identity, and developed guidelines to establish writing style, naming, verbal identity, and co-branding standards across the person organization- Guide positioning and branding in the rapidly-evolving landscape of artificial intelligence (AI) offerings by establishing cross-organizational relationships to develop functional understanding and translating that into compelling communications- Manage all naming for services, products, platforms, events, and locations including strategic framework, ideation, refinement and legal clearance; established new company system for reviewing and cataloging all names- Lead team in managing brand and marketing integration for acquired companies - Work with CMO and Global Communications team to develop CEO keynote addresses for elite client and internal audiences

Education

• Emory University - Goizueta Business School

  MBA, Finance, Marketing

  1996 — 1998

• Georgetown University

  BA, Dual: Economics and Government

  1990 — 1994

Skills

• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Marketing
• Digital Strategy
• Management
• Relationship Management
• Leadership
• Workshop Facilitation
• Competitive Analysis
• Start-Ups
• Project Management
• Product Management
• Consulting
• Market Planning
• Customer Insight
• Training
• Strategy
• Multi-Channel Marketing
• Product Development
• Strategic Partnerships
• Program Management
• Mergers & Acquisitions
• Integrated Marketing
• Strategic Planning
• Brand Architecture
• Market Research
• Presentations
• Analytics
• Internal Communications