Jennifer Collins

About Jennifer Collins

I’ve spent the past decade weaving stories through drinks—bringing emerging beverage brands to life and connecting them with people who truly appreciate the art and culture behind them. From intimate gatherings to distributor GSMs, I love creating moments that spark curiosity, build connections, and leave lasting impressions.As the Sales Director at Aplós, I’m immersing myself in the vibrant world of non-alcoholic spirits, combining my passion for innovation with a focus on building meaningful relationships in this rapidly growing category. Before that, I helped Mezcal El Silencio grow, managing territories across New York, Washington D.C, and beyond. I’ve never approached my work as “sales-y.” For me, it’s always been about introducing something unique and meaningful, crafting experiences that invite people to be part of the journey, and building genuine connections that inspire lasting loyalty to the brands.At my core, I’m a connector—a firm believer in the magic that can happen when I’m able to create an ecosystem that thrives on collaboration from passionate people with innovative ideas. I’m drawn to spaces where creativity flourishes and am always on the lookout for ways to contribute my experience and energy to pioneer the beverage industry and beyond.

Experience

1. Sales Director - East

   Aplós

   Mar 2025 — Present · New York, NY, US

Education

• West Virginia Wesleyan College

  Bachelor of Science, Biology

  2008 — 2012

Skills

• Plant Identification
• Social Media
• Event Planning
• Teamwork
• Research
• Community Outreach
• Organizational Leadership
• Powerpoint
• Microsoft Excel
• Microsoft Office
• Animal Research
• Critical Thinking
• Public Speaking
• Customer Service
• Teaching
• Time Management
• Leadership
• Microsoft Word
• Community Service
• Internet Research