Jennifer Kavanagh

WORK HISTORY

EDUCATION

SKILLS

ABOUT JENNIFER KAVANAGH

As senior vice president, media and marketing, Kavanagh is responsible for leading the club’s global brand development as well as audience growth and engagement across all platforms, including social, Emmy Award winning content, digital, game day, and events in the United States, Australia, Brazil, Ghana, and New Zealand. Her oversight also includes cultivating the organization’s community relations, marketing, and data analytics efforts.Working directly under club president Don Smolenski, Kavanagh proactively identifies opportunities to connect fans overseas to the culture and values of Philadelphia Eagles football. Kavanagh’s insight has prompted the team to give back to international communities in unique, fulfilling ways, including supporting the installation of a water filtration system in Ghana and the protection of at-risk coastlines in Australia. Kavanagh’s expertise is instrumental to the team’s community impact initiatives. As an extension of the team’s ongoing inclusion efforts, the Eagles launched the state’s first girls high school flag football league in 2022. The program, which began with a mere 16 participating schools, now features over 100 across Pennsylvania and South Jersey, driving the PIAA’s decision to designate girls flag football as an officially sanctioned varsity sport.Building on the organization’s support around young female athletes, a barrier for entry into women’s sports was identified, leading the Eagles to forge a partnership with Operation Warm to address the lack of access to essential sports equipment for girls. Together, the Eagles and Operation Warm launched the FLY:FWD sports bra line, ensuring girls of all ages and backgrounds are properly outfitted for competition.In 2023, Kavanagh helped to lead the Kelly Green throwback campaign, which included the re-imagination and release of the original vintage uniforms from the 1990s along with a content and marketing takeover that paid homage to the club’s storied past while appealing to a new generation of fans.Kavanagh studied psychology at the University of Central Florida and later went on to take Executive Management courses from Harvard Business School. She most recently completed the NFL League of Leaders Program at Stanford Graduate School of Business.