Jen Jorgensen Gibbons

Founder at Figure Strategy

Role
Founder at Figure Strategy
Location
Boulder, CO, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Jen Jorgensen Gibbons

A strategist and researcher with nearly twenty years of experience, I have helped clients…

Experience

  1. Founder

    Figure Strategy

    May 2021 — Present · Boulder, CO, US

    Strategy, Insights, and Research PartnerFigure leverages quant and qual research to uncover consumer truths that inform sharp, impactful brand strategy. Figure’s specialties include: Quant and Qual Research Personas and Segmentations Consumer Illumination Brand Equity and White Space Analysis Attitudes & Usage and Market Sizing Consumer Needs and Jobs to be Done Concept, Communications, and Packing Testing

Education

  • NYU Stern School of Business

    Executive Education Course: Leadership Training for High Potentials

    2019 — 2019

  • RIVA

    Moderator Training

  • New York University

    BA

    2005 — 2008

  • NYU School of Professional Studies

    Post-Graduate Course: Strategic Marketing Management

    2009 — 2009

Skills

  • Analysis
  • Focus Groups
  • Advertising
  • Marketing Communications
  • Brand Equity
  • Segmentation
  • Qualitative Research
  • Market Research
  • Spss
  • Customer Insight
  • Competitive Analysis
  • Brand Architecture
  • Quantitative Research
  • Marketing Research
  • Marketing Strategy
  • Analytics
  • Consumer Behaviour
  • Social Media Marketing
  • Consumer Behavior
  • Marketing

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Jen Jorgensen Gibbons — Founder at Figure Strategy in Boulder, CO, US | Unifers