Jen Jorgensen Gibbons
Founder at Figure Strategy
- Role
- Founder at Figure Strategy
- Location
- Boulder, CO, US
- LinkedIn followers
- 500 followers
About Jen Jorgensen Gibbons
A strategist and researcher with nearly twenty years of experience, I have helped clients…
Experience
Founder
May 2021 — Present · Boulder, CO, US
Strategy, Insights, and Research PartnerFigure leverages quant and qual research to uncover consumer truths that inform sharp, impactful brand strategy. Figure’s specialties include: Quant and Qual Research Personas and Segmentations Consumer Illumination Brand Equity and White Space Analysis Attitudes & Usage and Market Sizing Consumer Needs and Jobs to be Done Concept, Communications, and Packing Testing
Education
NYU Stern School of Business
Executive Education Course: Leadership Training for High Potentials
2019 — 2019
RIVA
Moderator Training
New York University
BA
2005 — 2008
NYU School of Professional Studies
Post-Graduate Course: Strategic Marketing Management
2009 — 2009
Skills
- Analysis
- Focus Groups
- Advertising
- Marketing Communications
- Brand Equity
- Segmentation
- Qualitative Research
- Market Research
- Spss
- Customer Insight
- Competitive Analysis
- Brand Architecture
- Quantitative Research
- Marketing Research
- Marketing Strategy
- Analytics
- Consumer Behaviour
- Social Media Marketing
- Consumer Behavior
- Marketing
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