Jeni Zamora

About Jeni Zamora

I am an accomplished leader with a proven track record of building and leading top-producing partnerships and executing in-person and virtual events within our partner and customer ecosystem. 25+ years of experience in field marketing, internal marketing, digital marketing and large-scale event planning and management.Digital Marketer | Event Planning | Channel Expert in Partner ProgramsEmail: j••••••••@gmail.comI have expert skills in the design, development and execution of global large-scale events (300k+ attendees) and global partner programs that benefit our partners, customers and overall business goals. Areas of focus: Event Management / Global Partner Program Development / Partner Sales Strategy Channels & Alliances Relations / Competitive Analysis / Business Development

Experience

1. Senior Field Marketing Manager

   Cisco Meraki

   Jul 2021 — Present · Houston, TX, US

   I\'m responsible for independently leading high touch, in-person and virtual events and programs globally with 300k+ attendees that contribute to pipeline and opportunity creation for Cisco. I develop metrics driven strategies and create exceptional experiences. My goal is to deliver results through highly experiential live and virtual event marketing campaigns that enhance Cisco’s brand!• Develop and execute strategic field marketing plans for assigned programs that align with campaign briefs and business goals. Plans are metrics driven and expand Cisco’s reach with prospects while effectively re-engaging and nurturing current customers.• Support Tier 1, 2, & 3 field marketing programs ranging from 500 - 300k+ attendees.• Key influencer for senior business partners to drive a holistic campaign around events.• Partner and collaborate across all marketing teams. Build high value in-person campaigns that deliver high-caliber content and experiences for customers and prospects.• Partner with go-to-market teams and external agencies as applicable on pre- and post- event execution and deliverables.• Expertly lead negotiations with internal and external stakeholders affecting assigned programs.• Think creatively about customer and prospect personas, and build high-caliber event experiences that are above expectations for attendees.• Speaker management, including facilitating content reviews and connecting speakers to venue and event logistical needs.• Manage all executional aspects of field marketing programs including team coordination, budget, vendor and agency management and logistics.• Deliver operational excellence in scaling out field programs across regional and international audiences.• Report and measure success, develop extensive debriefs, make recommendations and implement improvements.• Initiate and implement program and operational changes, impacting assigned and team programs and execution.

Education

• University of Hawaii at Leeward

  Associates in Arts, Business Administration

• University of Houston-Downtown

  International Business, International Marketing, International Finance, International Management

Skills

• Cloud Computing
• Solution Selling
• Recruiting
• Channel
• Saas
• Management
• Managed Services
• Marketing
• Direct Sales
• Channel Partners
• Virtualization
• Security
• Marketing Management
• Marketing Communications
• Marketing Strategy
• Social Media Marketing
• Marketing Event Planning
• Branding & Identity
• Demand Generation
• Lead Generation
• Business Development
• Corporate Branding
• Microsoft Outlook
• Microsoft Office
• Microsoft Excel
• Sales Process
• Adobe Photoshop
• Sales
• Trade Shows
• Crm
• Data Center
• Strategic Partnerships
• Public Relations
• Salesforce.com
• Netsuite
• Unified Communications
• Email Marketing
• Enterprise Software
• Sales Operations
• Direct Marketing