Jenita B.
Marketing at NIVEA India
- Role
- Media Expert at Nivea India
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Jenita B.
From 2023, working at NIVEA INDIA where I work on Integrated Media Strategies for Nivea\'s…
Experience
Media Expert
Mar 2023 — Present · Mumbai, IN
Conceptualized brand strategies & executed integrated marketing campaigns for Nivea Product Portfolio consisting of 9 master brands across TV, Print, OOH, and Digital platforms (YouTube, CTV, Meta, Ecommerce) implementing full - funnel journeyManaged and led a 10-member agency team, overseeing creative development, media planning, and execution of campaigns to ensure timely and high-quality delivery chasing 100% OTIFsLed content creation, including overseeing photoshoots, video production ensuring visuals were of the highest quality and aligned with beauty industry trendsMonitored regular MIS reports, analyzing campaign performance and driving initiatives for improvements to enhance marketing effectivenessManaged marketing budgets of > 100 Cr through different budget cycles (PMP, FC03, FC05), overseeing resource allocation across campaigns ensuring cost-efficiencyHandled administrative tasks such as purchase order processing, payment processing, and file consolidation, ensuring smooth operational flowWorked cross-functionally with product development, ecommerce, sales, and creative teams to ensure seamless brand execution and alignment across departments
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.