Jenise Lee

Founder @Certclean

CA

CertClean has become North America\'s leading certification for safer skincare - look for the personal care products proudly bearing the CertClean mark.Responding to the need for safer products, thousands of independent Canadian cosmetics and personal care brands manufacturing products free from questionable ingredients are now budding in the marketplace. And while the range of attractively packaged personal care products is immense, the journey to success, even for the best, is an uphill battle. These small brands are continuously challenged to effectively communicate to curious shoppers that their products are safer than the conventional products. Inversely, there is no easy way for shoppers to know how to identify products free from potentially harmful chemicals.By assessing product ingredients and certifying safer products, CertClean allows good \"clean\" brands to be instantly recognized as safer beauty and personal care products via the CertClean certification mark.Some accolades:* received the Clean50 Award for her leadership in sustainability in the retail sector* was named Canada\'s Top 100 Health Influencers by Optimyz Magazine* was nominated for the Governor General\'s Innovation Award* awarded Futurpreneur\'s Spin Master Innovation Fund (out of 400 startups)