Jenifer Walter

Director of Marketing and Communications @Urban Arts

Revise whole brand scope for national nonprofit to align with new directives, creating a vibrant, modern story-based approach.Provide a clear and innovative direction for engaging content across channels content, aligned with institutional goals.Energize and organically grow all social accounts (Instagram, Twitter, YouTube, LinkedIn) with an updated strategy, consistent messaging and brand-aligned visuals.Build, steward, execute editorial calendars by department to promote messaging including all media releases, institutional assets.Research, strategize crisp initiatives with consistency to build a singular voice with clarity.Segment messaging by audience to ensure consistent voice, promote stickiness.Identify strategy and key influencers to expand positioning. Create, hire, direct external agencies, ideate ways to drive traffic and engagement.Pitch and produce content from idea to post-production in social, video, digital, print, podcast.Craft and share both white papers and newsletters, ensuring work is accessible and resonant, growing readership with high open-rates and click-through.Repeatedly multiply fund-raising at the annual Color Ball gala, surpassing all goals.Work corroboratively with staff (Programs, Education, Arts, Grants, Development, etc.), board, corporate executives, CEO to generate and elevate research, dissemination plans, storytelling and vision.