Jenifer Lavoy Libert

About Jenifer Lavoy Libert

I’m Jenifer Libert, a marketing professional with over a decade of experience in developing and executing integrated marketing strategies that drive engagement, enhance brand presence, and support business growth. My background spans B2B and B2C sectors, with a focus on digital marketing, content development, campaign management, and CRM optimization. I leverage data-driven insights to optimize strategies and ensure a consistent, compelling brand presence across all touchpoints.At IEWC, I published 226 strategic social media posts with an increase of 17.71% year-over-year, which resulted in a 32.62% rise in clicks and a 74.91% increase in shares. I have continuously maintained brand consistency, optimized campaign performance, and boosted return on investment (ROI) by leveraging data analytics and marketing software tools to deliver targeted support across departments.During my tenure at Columbus McKinnon, I earned the prestigious CMCO Living Values Award by exemplifying exceptional collaboration, cross-functional teamwork, and a commitment to shared success. I did end-to-end lead generation campaigns using CRM tools, which worked cross-functionally to analyze performance data and refine assets for maximum impact.As a Brand Strategist, I was mentoring 3 team members and analyzing performance data to refine campaign strategies, improve targeting efforts, and sustain alignment with organizational goals. From managing our Cooperative Marketing Program and social media presence to crafting targeted content strategies and analyzing performance metrics, I thrive on turning complex challenges into actionable, high-impact campaigns. I have achieved 19.42% open rate and 6.27% click-through rate that surpassed industry benchmarks and enhanced engagement by launching and optimizing email marketing campaigns. I’m passionate about blending creativity with strategy to deliver results and thrive in collaborative environments where marketing plays a central role in business success. Below listed are some of my skills that can prove beneficial for other companies:Brand Architecture | Content Life Cycle Management | Marketing Automation | Conversion Rate Optimization (CRO)| Social Media Campaigns | Go-to-Market & SEO/SEM Strategy | Stakeholder Engagement | Email Nurture CampaignsLet’s connect if you\'re passionate about building high-performing cultures and leveraging a team-first mentality as a valid driver of enterprise value.Email: j••••••••@gmail.com

Experience

1. Senior Marketing Specialist

   IEWC

   May 2023 — Present · New Berlin, WI, US

   In my capacity as Senior Marketing Specialist, I partner with enterprise marketing teams to define and execute brand positioning strategies across diverse channels to drive customer engagement and support revenue goals. I am overseeing $75K+ in budgets across multiple trade shows. I also create integrated internal and external communication campaigns, including newsletters, that unify messaging, align employee efforts, and deepen subscriber relationships.Key Accomplishments: Directed the Cooperative Marketing program and enhanced digital brand presence by partnering with suppliers and cross-functional teams to produce engaging, high-quality content for diverse social media platforms. Contributed to 115+ targeted email campaigns (within a total of 231) reaching over recipients, achieving 20.96% open rate (↑3.01%) and 2.49% click rate (↑0.17%), with 11.88% click-through rate, outperforming industry benchmarks and enhancing audience engagement year-over-year.

Education

• University of Wisconsin-Parkside

  Certificate

• Waukesha County Technical College

  Technical Certificate

• Waukesha County Technical College

  Associate of Arts and Sciences - AAS

• Waukesha County Technical College

  Technical Certificate in Digital Photography

• Cardinal Stritch University

  Bachelor of Science - BS

Skills

• Training
• Customer Service
• Software Documentation
• Project Management
• Outlook
• Process Scheduler
• Microsoft Office
• Troubleshooting
• Project Planning
• Supervisory Skills
• Windows
• Process Improvement
• Quality Assurance
• Visio
• Adobe Acrobat
• Adobe Creative Suite
• Technical Writing
• Photoshop
• Digital Photography
• Purchasing
• Team Building
• Contract Management
• Call Center
• Adobe Livecycle Designer
• Crystal Reports
• Sharepoint
• Html
• Budgets
• Account Management
• Leadership
• Marketing
• System Administration
• Microsoft Excel
• Microsoft Word
• Negotiation
• Copywriting
• Campaign Management
• Adobe Photoshop