Jenifer A

About Jenifer A

Digital Marketing Executive | Growth Strategist | Performance Marketer Passionate…

Experience

1. Senior Digital Marketer

   Aastra Technologies

   Mar 2025 — Present · Chennai, IN

   During my role at Aastra Technologies, I led multiple digital marketing and business development initiatives that directly enhanced lead generation, audience engagement, and overall team productivity. My responsibilities spanned across strategic planning, execution, and team management, allowing me to contribute to both the growth of our brand presence and the efficiency of internal processes.I managed and executed cold email outreach campaigns, LinkedIn marketing activities, and social media management to strengthen client connections and generate qualified leads. By creating and implementing social media calendars, I ensured a consistent brand voice and timely delivery of engaging content across platforms. I also played a key role in poster creation, brochure development, and content creation for products, services, and campaigns, making sure each piece aligned with organizational goals and market trends.In addition to content strategy, I oversaw team handling, task allocation, and verification of task completion through platforms like Bitrix24. This included monitoring productivity, clarifying doubts, and providing structured reporting to streamline project execution. My involvement in IndiaMART account management further strengthened our lead capture strategy, ensuring timely follow-up and nurturing of potential opportunities.I also took ownership of blog writing, website content updates, and PDF submissions, enabling greater visibility in both organic and inbound channels. By engaging with decision-makers on LinkedIn—CEOs, CTOs, and Directors of BPOs and other industries—I supported the company’s efforts to expand internationally.Overall, my work at Aastra Technologies combined strategic marketing execution, lead generation, and team leadership, creating measurable impact in terms of audience growth, client outreach, and operational efficiency.

Education

• Sri Sankara vidyalaya matriculation higher secondary school

  Commerce, Commerce

• Fita academy

  Digital marketing course

• Prince Shri Venkateshwara Arts And Science College

  B.com, General Studies

• SRM valliammai, Kattankulathur, Chennai ,Tamil Nadu

  Master of Business Administration - MBA, Finance and Marketing