Jeni Doig
High-Performing Sales Executive | Expert in Building Client Relationships | Sr. E-commerce Strategist | Driving Strategic Growth for Top Brands
- Role
- Brand Growth Strategist at 2p Central Inc
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Jeni Doig
As a seasoned sales leader with over twenty years of experience in the industry, I have a proven track record of driving business growth through strategic partnerships, innovative e-commerce solutions, and a deep understanding of client needs. Throughout my career, I have led high-level RFP processes, cultivated strong relationships with industry leaders like Amazon and top technology providers, and collaborated cross-functionally to deliver tailored strategies that maximize market potential.With a focus on delivering actionable insights and results, I specialize in consulting with clients on optimizing their e-commerce strategies, addressing complex challenges, and driving measurable outcomes. My passion for creating value through collaboration and strategic thinking has consistently helped leading brands unlock new growth opportunities.I am always looking for new challenges where I can bring my expertise in sales strategy, relationship management, and e-commerce to drive impactful business results.
Experience
Brand Growth Strategist
Feb 2026 — Present
Our team is pioneering a unique model that bridges the gap between traditional 1P Vendor Central and 3P Seller Central for brands seeking aggressive growth on Amazon.Our core mission is to drive unparalleled Amazon performance and profitability for our brand partners. Instead of just consulting or reselling, 2P Central directly purchases inventory and fully manages the entire Amazon channel. This unique approach means our incentives are perfectly aligned with our partners\' long-term success.My responsibilities encompass the full spectrum of Amazon channel management and strategic leadership, including:Strategic Growth Planning: Crafting and executing tailored strategies to maximize sales, market share, and profitability.Comprehensive Channel Management: Overseeing all facets of Amazon operations – from advanced content optimization (listings, A+ Content, Brand Stores) and data-driven advertising (PPC, DSP) to inventory management, logistics, and customer experience.Partnership & Business Development: Identifying and building strong, transparent relationships with brand owners, ensuring our mutual goals are met through regular performance reviews and QBRs.Financial & Performance Analysis: Deep-diving into data to uncover opportunities, optimize spend, and ensure a strong return on investment for both 2P Central and our partners.Market Intelligence: Staying ahead of Amazon\'s evolving landscape, policies, and competitor strategies to maintain a competitive edge and ensure compliance.We are dedicated to building a performance-driven culture that delivers measurable results and fosters genuine, long-term partnerships.
Education
Indiana University Bloomington
Communications
Skills
- Cross-Functional Team Leadership
- Marketing Strategy
- Inventory Management
- New Business Development
- E-Commerce
- Sales Operations
- Sales
- Sales Management
- Customer Service
- Pricing
- Amazon Web Services (Aws)
- Merchandising
- Forecasting
- Retail
- Product Development
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