Jen Hudak

About Jen Hudak

Results-driven marketing and sales leader with a proven track record scaling brands across consumer electronics, outdoor lifestyle, and wellness-adjacent industries. Experienced in building and codifying GTM playbooks and driving cross-functional alignment that fuel revenue growth and brand differentiation for businesses ranging from founder-led startups to $300M global brands. Skilled at translating consumer insights, technical product features, and market data into compelling positioning and storytelling that drive adoption and loyalty.Former professional skier, two-time world champion, and five-time X Games medalist, bringing 13 years of firsthand experience in elite performance, resilience, and athlete-driven brand storytelling. This unique perspective bridges the gap between athlete credibility and consumer trust, making me especially adept at scaling lifestyle & performance-focused into the mainstream. Recognized as a collaborative, results-oriented leader who thrives in high-growth environments, builds inclusive, high-performing teams, and establishes scalable systems that support sustainable business expansion.Career HighlightsDirector of Go-To-Market Strategy, Skullcandy — Build and lead global GTM systems for a $300M consumer electronics brand driving cross-functional alignment to deliver 50+ high-impact product launches annually across DTC, Amazon, and global retail.Co-Founder & Chief Revenue Officer, Escapod Trailers — Scaled a founder-led startup into a $10M outdoor lifestyle brand, achieving 125% average YoY revenue growth, launching award-winning products, and creating a loyal customer base through authentic storytelling and ambassador programs.Professional Skier, Two-Time World Champion & X Games Medalist — Competed at the highest level for 13 years, representing global brands (Under Armour, Giro, Volkl, Salomon), and translating elite performance, discipline, and storytelling into brand advocacy that elevated awareness and consumer trust.

Experience

1. Board Member

   Escapod Trailers

   Jan 2021 — Present

Education

• University of Utah - David Eccles School of Business

  Minor in Business, Business Administration, Management and Operations

  2015 — 2016

• University of Utah

  Bachelor’s Degree, Psychology

  2006 — 2016

Skills

• Social Media
• Sports Marketing
• Affiliate Marketing
• Snowboarding
• Sports
• Time Management
• Motivational Speaker
• Motivational Speaking
• Sponsorship
• Advertising
• Sponsorship Sales
• Ski
• Social Networking
• Event Management
• Social Media Marketing
• Footwear
• Coaching
• Sales
• Athletics
• Marketing
• Sporting Goods
• Sports Management
• Action Sports
• Athlete Marketing
• Event Planning
• Training