Jenny Hastings

About Jenny Hastings

Enthusiastic and detail-oriented marketing and communications professional with experience in the consumer packaged goods industry developing, writing, and editing B2B and B2C marketing content and campaigns.

Experience

1. Content Marketing Manager

   Darn Tough Vermont®

   Aug 2025 — Present · VT, US

   Lead the marketing planning process in collaboration with Brand Managers and Head of Marketing, aligning channel plans with broader business goals.~ Identify and prioritize content opportunities through competitive analysis, keyword research, and search intent.~ Develop and coach a high-performing content team, providing direction, feedback, and growth opportunities across copywriting, content strategy, and social media.~ Serve as the primary content partner to the eCommerce team, ensuring product and merchandising strategies are supported through on-site content.~ Manage the content calendar for homepage, blog, and landing pages, ensuring strategic alignment with seasonal, promotional, and brand storytelling initiatives.~ Develop strategic briefs for Creative partners, manage review and approval cycles, and ensure timely publishing.~ Contribute to the development of integrated campaigns that connect content across the funnel.~ Repurpose high-performing content across social, email, and paid channels to extend reach and maximize performance.~ Oversee all website and blog content, ensuring brand consistency, accessibility, and editorial excellence.~ Provide content guidance for UX, PDP enhancements, category pages, and storytelling modules to improve on-site engagement and conversion.~ Leverage SEO tools and vendor partnerships to monitor performance, uncover insights, and optimize content strategy.

Education

• Liberty University

  B.S. Business Administration, Marketing and Communications

  2013 — 2017

Skills

• Social Networking
• Microsoft Office
• Social Media
• Leadership
• Spss
• Customer Service
• Microsoft Dynamics Nav
• Marketing
• Microsoft Powerpoint
• Microsoft Word
• Team Leadership
• Public Speaking
• Event Planning
• Research
• Microsoft Access
• Teamwork
• Written Communication
• Microsoft Excel
• Time Management