Jen Hannon

About Jen Hannon

Analyst Relations is one of the most underleveraged functions in B2B tech and one of the most misunderstood. I spent 17 years at Red Hat, Splunk, and a range of startups figuring out what works. Now I run HMH Marketing, where I help companies build AR programs with the rigor and relationships to show up where buyers are looking.Jen Hannon is the founder of HMH Marketing, an analyst relations consultancy built on 17 years of enterprise AR experience. She led AR at Red Hat through the IBM acquisition and at Splunk before launching her own firm. She knows the analyst ecosystem cold: the firms, the researchers, and how to make the most of every analyst interaction. A two-time Olympic Trials swimmer, she plays a long game and wins it.Startup Advisor | Product Marketing | Analyst Relations Strategy | Thought Leadership | Communications | Competitive Intelligence love working with Industry Analysts. From the big 3, to more niche firms and independent consultants. When AR works, you see results. I\'ve seen a good program help increase pipeline & revenue.and that is why I love it! I\'ve built analyst relations programs and scaled them to drive leads, strong evaluations and close deals. I also managed marketplace offerings on AWS, Google and Microsoft, from GTM planning to execution. I\'ve created effective thought leadership programs for start-ups, including placements in Forbes and TechTarget.I\'m a student of life. I love learning, being with my family, working collaboratively, being outdoors, reading, skiing, yoga and much more.

Experience

1. Owner

   Hmh Services Inc

   Jan 2024 — Present

Education

• University of Denver

  Graduate Leadership Experience Course

  2017 — 2017

• Decker Communications

  Communicate to Influence Course

  2017 — 2017

• University of Wisconsin-Madison

  Bachelor of Arts

  2005 — 2009

Skills

• Presenter
• Creative Writing
• Sales Process
• Cision
• Press Releases
• Account Management
• Training &Amp; Development
• Marketing Strategy
• Copywriting
• Business Analysis
• Mentoring
• Corporate Communications
• Launch of New Products
• Public Speaking
• Publicity
• Social Networking
• Trade Shows
• Product Launch
• Inside Sales
• Integrated Marketing
• Strategic Partnerships
• Strategic Communications
• Media Monitoring
• Media Pitching
• Marketing Communications
• Facebook
• Feature Writing
• Vendor Relations
• Public Relations
• Internal Communications
• Media Relations
• Content Marketing
• Social Media Marketing
• Social Media
• Powerpoint
• Marketing
• Media Planning
• Competitive Analysis
• Market Research
• Community Relations