Jen Gulvik

About Jen Gulvik

Over my 20+ years in marketing, I’ve-Developed & launched a startup challenger…

Experience

1. Founder, Fractional Chief Marketing Officer (CMO)

   Halftimecmo

   Jul 2021 — Present

   Clients: hospitality & sports architecture firm; online consumer marketplace; retail banking; and non profit. Hire me for: Brand architecture, positioning, purpose & creative expression Marketing assessment & media audit - right-size org; optimize marketing & media spend; build performance marketing capability; proper marketing processes/KPIs/dashboards/infrastructure Digital transformation: prepare brand, systems, processes, analytics and people for digital marketing / lead generation, online customer acquisition & retention, digital attribution and reporting (Google Analytics / Ads/ Suite, dashboards, email drips, CRM, web & app optimization, content marketing - SEO, SEM, social media, EX, UX and CX) Lead strategic planning, brand and marketing strategy, and audience development/segmentation Create EX & CX vision and framework Innovation driven by data, insights, trends and foresight Consumer and marketplace insights; analyzing customer data for opportunity; competitor positioning analysis Day-to-day leadership of your marketing team & agencies

Skills

• Email Marketing
• Marketing Management
• Marketing Communications
• Market Planning
• Advertising
• Public Relations
• Digital Media
• Integrated Marketing
• Strategic Partnerships
• Beverage Development
• Digital Marketing
• Brand Development
• Lead Generation
• Relationship Marketing
• Digital Strategy
• Corporate Branding
• Online Marketing
• Online Advertising
• Music Management
• Direct Marketing
• Management
• Brand Management
• Restaurants
• Creative Direction
• Marketing
• Leadership
• Strategic Planning
• Social Media Marketing
• Sem
• Event Management
• Marketing Strategy
• Strategy
• Social Media