Jennifer Forester

About Jennifer Forester

Every lawyer deserves a growth plan that actually works in day-to-day practice. One that blends the strategy of marketing and business development with the human side of building relationships — from trusted inner circles to wider networks of support. At every stage, connections are what create opportunities, provide stability, and give you more control over your career. That’s why I help lawyers avoid random acts of networking. With 20+ years in legal marketing, a background in sales, and certification as a coach, my style is practical, habit-driven, reflective. and fully grounded in the demands of practicing law. EARLY-CAREER LAWYERSThis is the season to build habits and mindsets that shape your future. The way you show up, stay connected, and grow your reputation now will pay off with clarity and control later. I help associates focus on visibility and relationships early, so when the time comes to lean more heavily on client development, it already feels natural and doable.PARTNERS & PRACTICE LEADERSThe pressure to bring in business never really goes away. The key is being strategic and efficient. I help lawyers spend most of their BD time in direct outreach with clients, referral sources, and targets, while investing less energy in broad awareness activities. That shift cuts down on “random acts of marketing” and keeps the focus on what actually generates new work and stronger relationships.BD & PD TEAMSI work with firms to bring BD training to life. That might look like a retreat program, a LinkedIn workshop, or coaching that helps participants follow through after the training is over. Let\'s make sure the ideas don’t just sound good in the room, but actually turn into routines and results.SOCIAL FITNESSLike physical fitness, social health needs consistent effort. Connectedness reduces stress, sharpens focus, and helps prevent burnout. With ethical obligations in a profession under constant pressure, lawyers can’t afford to neglect their networks of support.COACHING STYLEMy coaching is a mix of real talk and steady support. I know the mental, physical, and emotional demands of lawyering. Together, we balance accountability, challenge, and reflection so growth sticks. It’s a partnership that helps you see possibilities you couldn’t see on your own.PERSONAL I volunteer with a thrift store to support WEAVE, helping survivors of domestic violence in Sacramento. My husband (Forester Family Law PC) and I live with our deaf dog, adopted from NorCal Boxer Rescue, who’s teaching us patience, humor, and basic sign language.🤟

Experience

1. Gladstone Growth Strategies

   Present

Education

• Pepperdine University

  Bachelor’s Degree, Business Administration

  1992 — 1996

• UC Davis Continuing and Professional Education

  Certificate, Coaching for Life & Work

Skills

• Legal Marketing
• Event Planning
• Crm
• Program Management
• Public Relations
• Business Development
• Marketing Communications
• Advertising
• Strategic Planning
• Management
• Strategy
• Signature Events
• Marketing
• New Business Development
• Corporate Communications
• Social Media
• Marketing Strategy