Jennifer Flexer
Shakespeare + data geek with a side of marketing shenanigans.
- Role
- Vice President Data Governance, Strategy, and Analytics at CEFCU
- Location
- Peoria, IL, US
- LinkedIn followers
- 500 followers
About Jennifer Flexer
I am the VP of Data Governance, Strategy and Analytics at CEFCU, a $8 billion financial institution, where I lead the development and implementation of data projects and processes to stand up CEFCU\'s first data governance program and build out our analytics environment. I have a MS degree in Business Analytics and over 20 years of marketing and financial services experience, which gives me a unique perspective and insight into data-driven decision making and business growth.My core competencies include strategy, futurism, change management, culture, member experience, branding, and identity. I support and expand existing primary research capabilities to empower CEFCU\'s member experience culture, and I oversee data governance and data management initiatives to ensure data quality, security, and compliance. My mission is to help CEFCU become a data-driven organization that delivers value and excellence to its members and stakeholders.
Experience
Vice President Data Governance, Strategy, and Analytics
Nov 2023 — Present · IL, US
Lead a team to mature the data governance and analytics practices for an $8B financial institution. Develop and implement policy/guidelines; assess progress using KPIs and guidelines for data management, data quality, and stewardship. Accountable to oversee standardization of enterprise reporting and dashboards, ensuring that source information is properly validated and documented.
Education
Quinnipiac University
Master of Science - MS, Business Analytics
2020
Miami University
Bachelor of Arts - BA, English
Skills
- Marketing Communications
- Email Marketing
- Leadership
- Marketing Strategy
- Editing
- Copywriting
- Direct Marketing
- Social Media Marketing
- Team Leadership
- Banking
- Public Speaking
- Credit Unions
- Marketing Management
- Strategic Planning
- Credit
- Customer Service
- Online Marketing
- Content Development
- Online Advertising
- Strategic Brand Positioning
- Product Marketing
- Strategic Leadership
- Leadership Development
- Corporate Branding
- New Media
- Writing
- Brand Strengthening
- Database Marketing
- Direct Mail Campaigns
- Web Content
- Social Media
- Marketing
- Advertising
- Brand Development
- Market Research
- Social Networking
- B2b Marketing
- E-Commerce
- Creative Direction
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