Jenette Alappat
Strategic Marketing Leader | Driving Global Brand Growth & Engagement | Digital Media Management
- Role
- Marketing Communications Manager at DNEG
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Jenette Alappat
As a Marketing Expert with over 11 years of experience, I lead global campaigns, build…
Experience
Marketing Communications Manager
Sep 2021 — Present · IN
Led communication strategies for C-suite executives, enhancing PR content, securing conference engagements, and elevating executive profiles strengthening the company\'s brand as a global industry leaderRevamped communication frameworks for key initiatives like the annual report and business pitches, internal and external communication strategies by incorporating regular SWOT and GAP analysis, ensuring high-impact messaging that is consistently aligned with core business objectives and company goalsStrategized and executed multi-channel marketing campaigns for six major VFX blockbusters, resulting in a 2x increase in trailer views and a 3x surge in social media impressionsProjects like Kalki 2898 AD, Dune 2, Oppenheimer, The Flash, Fighter, and Brahmastra achieved significant pre-release buzz and record-breaking global attentionForged strategic partnerships with industry leaders like FICCI, GAFX, ASIFA, top-tier media outlets, PR, and digital media agencies, expanding national and international reach, and bolstered brand visibility by securing dominant market presenceDirected cross-departmental collaborations with Employee Engagement, Talent Acquisition, and HR teams to address employee concerns through offline, online, and internal campaigns, thus leading to enhanced satisfaction and a positive work environment and employee retentionLed and managed team of strategists, content managers, designers, and video editors towards successful digital media strategies and branding campaigns with a focus on cohesive messaging, audience targeting, and visual consistency, optimizing website performance & enhancing SEO
Education
Mithibai College of Arts Chauhan Institute of Science and A.J. College of Commerce and Economics
Master of Arts (M.A.), English Language and Literature/Letters
2013 — 2015
St.Andrew's College
Bachelor of Arts (B.A.), English Language and Literature/Letters
2008 — 2013
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