Jennifer Daniels

About Jennifer Daniels

I am a customer-focused Marketing Executive with 10+ years of experience developing marketing strategies and launching direct-to-consumer media campaigns for entertainment and video game brands. Most recently, I have focused on driving acquisition, engagement, and retention strategies for subscription video-on-demand entertainment services leveraging business intelligence, technology platforms, and audience segmentation. Previously, I launched global video game brands based on movie and TV IP. Marketing Strategy |Integrated Marketing | Social Media Marketing | Digital Marketing | Performance Marketing | Partnership Marketing | Promotions Marketing | Acquisition | Retention | Customer Engagement | CRM | Media Buying | Mobile App Store Marketing and Optimization | Integrated Ad Sales | PR | Cross-Functional Team Leadership Experience Includes- Promoting entertainment content viewed on digital channels, including mobile apps and OTT/living room device platforms- Driving user acquisition for subscription video-on-demand services through earned, owned, and paid media- Developing lifecycle marketing strategies to engage and retain customers and reduce churn- Launching new video apps and video games- Promoting major TV and film franchises- Managing media agencies and paid media, including SEM, direct response, programmatic, and paid social- Managing media budgets from $100K up to $65 million- Developing 360 creative- Managing marketing partnerships with top-tier companies, including Apple, YouTube, and Microsoft- Navigating TV and film studios.

Experience

1. Crm Lead - Fox Subscription and Ad-based Video-on-demand Services

   Fox Corporation

   Jul 2018 — Present · Los Angeles, CA, US

   Direct customer lifecycle experience for Fox subscription video on demand services (Fox Nation and FX+) and TV everywhere services (FXNOW)- Develop and execute customer management strategies to increase trial-to-paid conversions, drive subscriber engagement with original programming, and reduce churn- Collaborate with the network Marketing teams to develop CRM campaigns inline with programming priorities to support series and season premieres. Programming has included American Horror Story, M.C. Mayans, It\'s Always Sunny in Philadelphia, Archer, Fosse/Verdon, and Pose- Oversee customer communications for Fox Nation, FXNOW and FX+ to drive acquisition, service on-boarding, ongoing engagement, and discovery of content. Includes developing communication creative (email, push, in-app, web pages, and web banners), segmenting audiences, and A/B testing of creative- Partner with Analytics to develop reporting dashboards and analysis needed to gain customer insights- Drove the development and launch of the Fox Nation direct-to-consumer and eRetail gift card program and drive ongoing marketing and distribution for the program.

Education

• California State University, Fullerton

  MBA

• California State University, Fullerton

  BA