Jennifer Cole

About Jennifer Cole

My passion is giving brands a voice and building loyal and devoted communities around them. I am an advocate for supporting local, and I love the city I live in, Wichita, KS. For the last decade, I have led teams in building innovative and engaging social media strategies that align with their overall marketing strategies. I have proudly led the marketing strategy for Digital Wichita as Marketing Chair for the past nine years. This year we successfully hosted a sold-out Social Media Day event. I have been the co-host of the Making A Marketer Podcast for over seven years, where I interview marketing professionals worldwide and share industry insights and trends. I enjoy collaborating with clients and partners and working closely with multiple departments to accomplish client projects. I aim to keep the human element in my marketing strategies and deliver value and results.

Experience

1. Social Media and Community Manager

   Lodgeworks Partners, L.P

   Oct 2024 — Present · Wichita, KS, US

   Build and manage monthly content calendars for all Archer Hotel locations, tailoring messaging to unique audiences while preserving brand tone and style.Lead content development across platforms—from research and concept to deployment—aligning with broader marketing initiatives and seasonal campaigns.Collaborate across Public Relations, Brand Management, and Creative teams to develop integrated campaigns, gather digital assets, and shape storytelling that feels humanOwn day-to-day engagement: monitored user interactions, tracked performance metrics, and adjusted strategies in real-time because, shocker, people use social media at all hours;)Produce monthly reports with insights and recommendations, helping guide executive decisions on content, targeting, and platform use.Regularly pitch new ideas and optimizations

Education

• University of Phoenix

  MBA, Marketing

  2009 — 2013

• Northwestern Oklahoma State University

  B.S., Psychology

  2001 — 2005

Skills

• Event Planning
• Public Relations
• Community Outreach
• Social Media
• Fundraising
• Training
• Marketing
• Facebook
• Social Media Marketing
• Nonprofits
• Advertising
• Early Childhood Education
• Strategic Planning
• Coaching
• Blogging
• Photography
• Microsoft Office
• Social Networking
• Team Leadership
• Marketing Strategy
• Volunteer Management
• Public Speaking
• Research
• Program Development
• Recruiting
• Marketing Communications
• Editing
• Creative Writing
• Event Management
• Poetry
• Digital Marketing
• Leadership
• Technical Writing
• Photo Editing
• Photoshop Elements
• Social Media Strategist
• Online Marketing
• Event Marketing
• Behavioral Assessment
• Training & Development