Jennifer Snow Howard

About Jennifer Snow Howard

20+ years of Sales & Marketing experience in fast-paced technology industry. Creative individual by nature with a passion for technology and innovation, both of which have happened to merge remarkably with my career. Jennifer Howard leads Product Marketing for Cincinnati Bell, headquartered in Cincinnati, Ohio. She is responsible for the marketing strategy for Cincinnati Bell’s fiber-based network and communications services including fiber high speed internet, voice and unified communications, video and streaming solutions, connected/smart home devices and installation, as well as premium value-added services like whole home wi-fi, premium technical support and more. Responsibilities include the development and execution of integrated marketing plans including digital & mass advertising, direct marketing, social media strategy, events & hospitality, and retail marketing. She is also responsible for market research, marketing analytics, web and mobile app development, and customer retention and loyalty initiatives. Jennifer has more than 20 years of experience in the technology industry. She joined Cincinnati Bell in 1996 and has held a series of leadership positions in sales and marketing. Jennifer currently reports directly to the President & GM of Cincinnati Bell’s Entertainment and Communications division. Today, Jennifer leads the Marketing organization’s efforts to grow the business and to deliver experiences that provide unique value for employees, consumers and businesses.Jennifer has a personal passion for technology and innovation, always enthusiastically embracing the latest technologies available to improve the productivity and mobility of her team, to keep her smart home connected, and to manage all aspects of her life. Jennifer is a Cincinnati native and holds a Bachelor’s Degree in Marketing and Management from the University of Cincinnati’s Carl H. Lindner College of Business.

Experience

1. Vice President Marketing

   altafiber

   Apr 2020 — Present

   Responsibilities include corporate digital and web strategy for multiple brands, digital data analytics and insights, eCommerce, marketing technology and automation, and digital user experience. My team supports multiple business units in executing their growth strategies and revenue objectives, informed by data intelligence and by leveraging best practices in digital and web. I manage a team of rock stars certified in analytics, optimization, content management, marketing automation, email marketing and more. We never stop learning and evolving!

Education

• University of Cincinnati Carl H. Lindner College of Business

  Bachelor's, Marketing & Management

  1994 — 1999