Jennifer Casanova
Director of Marketing at UMB Bank | B2B Marketing & Sales Enablement | Digital Marketing | Brand Strategy | Marketing Operations
- Role
- Director of Marketing & Sponsorships at UMB Bank
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Jennifer Casanova
As the Director of Marketing & Sponsorships at UMB Bank, I lead the development and execution of marketing strategies that enhance brand awareness, customer engagement, and business growth. I currently lead our commercial marketing, marketing operations, sponsorships and corporate event teams. With over 20 years of experience in marketing and sales enablement, I have a proven track record of delivering results-driven campaigns that align with the company\'s vision and values.My expertise lies in creating and managing comprehensive marketing programs, including advertising, content, public relations, sales materials, web and social media presence. I excel at directing branded corporate events that generate new business opportunities and strengthen client relationships. Additionally, I am skilled in leading the development of external and internal communications to increase associate engagement and customer loyalty. My goal is to leverage my creative direction and marketing communications skills to drive the success of UMB Bank and its customers.
Experience
Director of Marketing & Sponsorships
Aug 2023 — Present · Milwaukee, WI, US
UMB Financial Corporation (Nasdaq: UMBF) is a financial services company headquartered in Kansas City, Missouri. UMB offers commercial banking, which includes comprehensive deposit, lending, treasurymanagement and investment services, personal banking, which includes wealth management and financial planning services, and institutional banking, which includes asset servicing, corporate trust solutions, investment banking, and healthcare services.
Education
University of Wisconsin-Madison
BS, Art/Design
2001 — 2005
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