Jennifer Friedman

Licensing Manager @DecoPac, Inc.

Denver, CO, US

Point person in leading key licensed product business for top entertainment, sports, gaming, military and lifestyle brands, while supporting the day-to-day licensing operations of a $35 million licensed portfolio.Key Contributions: Execution of branded business plans and strategies with internal and external business partners to drive licensed product business growth year over year. In 2024, EBITDA achieved over 124% to budget. Identification of emerging trends, industry insight and licensed innovation to expand portfolio. Negotiation and management of license agreements with over 30 licensors in sports, gaming, character and military categories. Management of the day-to-day business and contractual requirements for assigned licensors throughout the contract lifecycle, including contract development and execution, forecasts, reporting, contract compliance, approvals, renewals, and more. Maximizing licensed business growth by providing brand expertise to support company initiatives. Lead on identification and evaluation of new business opportunities and prospective new partners. Driving continuous improvement in licensing department operations and processes. Collaboration with internal product management, design & development, marketing, sales, legal, procurement, and finance departments. Analysis, research and strategic thought leadership to deliver overall licensing plans and financial goals.

University of Tampa - John H. Sykes College of Business

BS, Marketing/Advertising/PR